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- Cold email teardown
Send us your cold email.
We'll tell you why it's ignored.
A written, line-by-line review of your cold email or sequence, from the offer down to the subject line. Free, no call required, and back in your inbox within two business days.
Four things. All written down.
Yours to keep.
Not a sales call dressed up as a review. A document you can act on yourself, hand to another agency, or bring to us.
The verdict
One sentence on the biggest reason your email gets ignored. Usually it isn't the copy.
Line-by-line notes
Every sentence marked keep, cut, or rewrite, with the reason why, so you can apply the thinking to your next email too.
The offer check
Whether what you're asking for is worth a reply on its own. If it isn't, better wording won't save it.
A rewrite
What we'd send instead, to the same person, with a note on which prospects it's for and which it isn't.
Seven checks,
in order of what matters.
Most cold email reviews start with the subject line and never get to the offer. We go in the other order, because a perfect subject line on a weak offer just gets a faster delete.
- The offerIf your email were one sentence long, would they reply to it?Biggest lever
- The audienceCan this person buy, and are they likely to need it now, or just “in your target market”?List
- The reason nowWhy today and not next year? No trigger, no urgency.Timing
- The proofA specific result or example, or adjectives like “leading” and “proven”?Trust
- The askA yes-or-no they can answer in five seconds, or a request for 30 minutes of their week?Friction
- The copyLength, clarity, jargon, and how often it says “we” instead of “you.”Writing
- The subject lineLast, because it matters least when everything above is wrong.Open
A real-looking email,
torn down.
A typical email from a managed IT services company to an operations director. The kind of email we see every week.
Hi Tom,
I'm reaching out because we're a leading managed IT services provider with 15+ years of experience2 helping businesses like yours with cybersecurity, cloud, and helpdesk support3.
I'd love to set up a quick call to explore whether there's a fit. Are you free Thursday or Friday?4
- 1Reads as a sales pitch before it's even opened. “Partnership” means “I want something.”
- 2Every competitor says this. Years in business isn't proof you can solve his problem.
- 3Three offers is no offer. Tom can't tell what you'd actually do for him.
- 4Asks for 30 minutes before earning 30 seconds of attention.
Hi Tom,
Many cyber insurance renewals now ask for proof of things like MFA and tested backups, and a weak answer can mean a higher premium or a narrower policy.
We'll go through your renewal questionnaire against your current setup and flag every answer likely to cause a problem. Takes us two days, costs you nothing.
Want it before your renewal comes up?
- A problem with a deadline he already has
- One specific offer, useful even if he never hires them
- An easy yes-or-no instead of a calendar request
Three steps.
No call, no pitch.
- Send us your emailEmail it to us with a few lines of context. The button below opens a ready-made template.2 minutes
- We tear it downA strategist reviews it by hand. No templates, no automated “audit score.”2 business days
- You keep itUse it yourself, share it with your team or another agency, or talk to us about running it. Your call.Yours
What to send
Your current email or full sequence, exactly as it goes out.
Who it's for
The role, industry, and company size you send it to.
What you sell
Your offer, typical deal size, and current results if you know them.
Teardown questions.
Is the cold email teardown really free?
Yes. No card, no call, and we won't add you to a sales sequence. You get a written teardown and that's it.
Why do you do it for free?
It's the most honest way to show how we think. Some people fix their email themselves. Some come back later and hire us. Both are fine.
Who reviews my email?
A strategist on our team, by hand. We use AI to research your market, never to write the teardown.
Will you share my email publicly?
No. We never publish or share anything you send us without written permission. The example on this page is illustrative, not a client's email.
What if I don't have a cold email yet?
Send us your offer and who you want to reach. We'll tell you what we'd send first, and whether cold email is the right channel yet.
How is this different from the paid Offer Teardown?
The free teardown reviews one email or sequence. The paid Offer Teardown ($1,500) audits your offer against your won and lost deals, maps your market, rebuilds three offers ready to test, and gives you a go or no-go on cold email.
Your next email could be
the one they answer.
Send it over. Two business days, written feedback, no call.